How to Find Property Deals Others Miss

Tuesday, 6 October 20266:30pm to 9:00pmQuy Mill Hotel & Spa, Cambridge

This evening has been and gone. The next one is AI in Property on Tuesday, 3 November 2026.

Sourcing, Deal Analysis and the Art of Negotiation

Guest speaker Jon Solitro, joined by Samantha Mosse and Liz Clark, on buying below market value, and on what has to happen after the discount to make a deal actually work.

What the evening covered

How to find off-market and below market value property opportunities
What makes a genuine property deal, and how to avoid misleading discounts
The deal analysis process Jon uses before making an offer
How to establish the right purchase price and negotiate from the numbers
Building rapport and negotiating confidently with vendors and estate agents
How to spot risks, red flags and hidden costs before committing to a purchase
Real case studies from Jon's own property deals
The biggest lessons and mistakes from 19 years in the property industry
A live question and answer session

The speakers

Jon Solitro

Founder, Jon Sol Property

Jon Solitro is a property investor, entrepreneur and mentor with 19 years of hands-on experience in the UK property industry. He has personally built a portfolio of 23 properties, co-owns several more, runs a nationwide letting agency, and has spent over five years sourcing off-market and below market value opportunities for investors. Through his businesses he has built a network of more than 230 active property investors. Having seen both the highs and the lows of building property businesses and scaling a portfolio, Jon deals in practical, real-world knowledge rather than theory.

Jon will share the practical approach he has developed over 19 years to find, analyse and negotiate profitable property opportunities.

Using real deals and lessons from his own property journey, he will explain how investors can identify genuine below market value opportunities, understand the numbers before making an offer, and negotiate confidently with vendors and estate agents.

The session will be direct, practical and focused on strategies attendees can apply immediately.

Samantha Mosse

Property investor and interior designer

Property investor and interior designer based in Framlingham, working across East Anglia. Combines commercial interior design with investment strategy to unlock value others overlook.

Liz Clark

Deal packaging and project management

Runs a property deal packaging and project management business in King's Lynn, focused on structured solutions rather than simple sourcing. Engineering background, with hands-on experience in serviced accommodation and her own portfolio.

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